We have been to several restaurants across the country to get a better sense of the loyalty and loyalty culture that exists at Safeways restaurants in the United States, says David A. Cohen, director of research for Restaurant Business Worldwide.
He’s the co-author of the report.
“I’m a fan of Safeway restaurants because they do offer a great value.
But they also offer an incredible sense of community,” says Cohen.
“When you’re going to a Safeway, you’re surrounded by people who care about you and who care a lot about you, and it’s that sense of belonging that makes it so valuable.
You don’t just walk into a Safeways, you spend your entire time there, you meet the people who work there, and they are incredibly close and welcoming.”
Safeway’s customer service is very professional, says Cohen, who adds that the company has a very high customer satisfaction rating.
A lot of the food at Safewood restaurants is prepared by hand, he says.
But Cohen also believes that a good portion of the jobs at Safes can be done by technology.
“There’s a huge shift happening in the restaurant industry,” he says, “and a lot of it’s about how we interact with our customers.”