McDonalds is set to roll out its new “Lunch Hour” program, which will see its employees give away sandwiches, fries, salads and wraps to customers.
McDonalds has been trying to drum up business by offering free meals to customers during its lunch hours since 2015.
While the scheme has been well received, critics say it is a form of pay theft.
One of the biggest complaints about the scheme is that it relies on the company to keep track of who gives away food to whom, and how much.
The scheme will see McDonalds employees hand out free sandwiches, burgers, salads, wraps and a variety of other items to customers on its lunch hour.
It comes after the food chain launched a $1,000-a-month loyalty scheme earlier this year, which saw customers pay $5 for an unlimited range of food and drinks.
“The scheme is a great way for McDonalds to boost its image and keep customers coming back to the franchise,” said Adam Jager, an independent restaurant analyst.
But critics say McDonalds food service staff should be given the same perks.
“[McDonald’s] should be able to put a smile on people’s faces, especially at the end of a long day,” Jager said.
A spokesperson for McDonald’s said the new scheme is part of the company’s “New Taste” initiative and was part of its drive to grow revenue and become a leader in its category.
There is no suggestion that the scheme will make customers feel better about McDonalds.
In the United States, McDonalds restaurants have been accused of charging excessive prices for items like chicken nuggets and burgers.
Last year, the company was fined $150 million by the U.S. Department of Agriculture for a series of sales practices, including a scheme in which McDonalds made its fast-food restaurants more expensive than they needed to be to attract customers.